To support food security in Saudi Arabia in a sustainable way.

Our Mission is to support food security in a sustainable way within the Kingdom of Saudi Arabia in particular and in the Middle East in general. 

To implement this mission, we conduct our business in line with three key focus areas:

Food security
o    In our daily operations, we work to ensure the security of the KSA food chain.
o    Given that KSA is unable to grow its own raw food materials, we minimise our dependency on others as far as possible.
o    We develop strategic storage and handling capabilities to optimally accommodate our imports.

o    We actively support long-term, sustainable food production in KSA.
o    Our operations draw upon renewable resources.
o    We work in harmony with the fragile environment, with the aim of reducing our dependency on our already scarce water supply.

Geographic scope
o    We concentrate primarily on serving KSA.
o    Our secondary focus is to leverage our capabilities for the benefit of our neighbours in the larger Middle East region.